About Us

Sandy

Wizard of All

Sandy is our longest-tenured team member….she’s been with us since 1997! Boasting 35 years of experience in orthodontics, Sandy has literally mastered each role in the orthodontic practice from chairside assisting to office management with a stop along the way as a lab and records tech.

She completed the prestigious Roth-Williams Course exclusively for orthodontists and has served as our integration specialist for the “Roth-Williams philosophy.”

She’s also our expert on integrating Invisalign and SureSmile into the orthodontic practice. She is an avid Chicago sports fan and never passes up a chance to watch a good hockey game; she is also Mom to SIX animals!

Cindi

Director of Training

Enthusiastic and educated, with more than 31 years of orthodontic experience and a degree in Business Marketing, Cindi has much to offer.

Cindi’s attention to detail and analytical approach to problem-solving are complemented by her energy and expertise in the areas of treatment coordinating, marketing, office management, and clinical assisting. You’ll cheer when you see what Cindi can do!

Pamela

Senior Consultant

Pamela is a true extrovert! Her spirited personality, endless optimism and cheerful demeanor are contagious…. and sure to make you smile!

But even more than her glass-half-full attitude, we know you will appreciate her personal drive to succeed, which can’t help but rub off on her clients.

Not only is she committed to personal excellence, Pamela is deeply dedicated to the growth and success of your practice.

With a passion for beautiful smiles and more than 20 years of experience in both treatment coordinating and marketing roles, Pamela understands all the ins and outs of the orthodontic practice and what it takes to excel.

She is one asset you will wonder how you ever lived without!

Tony

Director of Innovation

In a world that’s ever-changing, there are always new opportunities for innovation. Tony has been a creative innovator in everything he touches.

Thanks to his vast experience in business development, marketing, entrepreneurship and building several profitable companies, he knows that innovation and creativity are at the heart of today’s most successful businesses.

With his outside-the-box thinking and creative abilities, Tony will surely help your team develop robust marketing programs, build your brand, and think of innovative ways to lead your practice down the road to success.

Kristi

Senior Consultant

Kristi is passionate! With more than 17 years of experience in orthodontics, Kristi is passionate about creating a memorable patient experience.

Her background includes financial management, new patient processes and marketing.

Kristi is also a statistical guru who ensures our clients have accurate and efficient tracking systems. Kristi’s sincere enthusiasm and commitment allow her to go above and beyond to assist clients, patients, friends and family to reach their personal and professional goals.

Gena

Director of Finance

Organizing, creating systems, and balancing numbers are what make Gena really SMILE! She holds a Bachelor of Science in Accounting and Finance, and as our Director of Finance, she is responsible for all of Peniche & Associate’s client accounts and financial records.

With her never-ending desire for professional growth and knowledge, Gena finds enjoyment in helping everyone become more organized. She assists in implementing organizational tools and completing tasks on time with her thoughtful suggestions for improved systems. Dedicated, reliable, and with an always-happy-to-help attitude, Gena takes pride in providing accurate service with a genuine service heart!

Tomalyn

Senior Consultant

Tomalyn’s 20 years in orthodontic practice management, treatment coordinating, financial management, schedule design, and marketing make her an invaluable asset to your practice.

Driven by her passion to help clients be their best, Tomalyn will go the extra mile for teams, practices, and patients, by providing exceptional customer service and training in all Peniche systems.

Tomalyn‘s detail-oriented style, as well as her knowledgeable and caring demeanor, make her an amazing coach.

Chris

Senior Consultant

Chris is extremely dedicated and incredibly detail-oriented. With over 20 years of professional business management experience, combined with eight years of orthodontic financial management expertise, she understands the tools, systems, and organization needed to reach your practice’s full potential.

Chris works with practices in all stages, from the startup to the practice in transition, and has mastered everything in between.

She has a passion for helping others succeed and is dedicated to getting the job done right!

Geneva

Senior Consultant

Fostering team empowerment is crucial, and Geneva brings over two decades of expertise in pediatric dentistry and orthodontics to elevate your team to new heights. Her journey spans from a front desk receptionist to the role of Office Manager, providing her with a well-rounded understanding of patient care and office efficiency, making her an invaluable asset to motivate and inspire your team.

Geneva’s exceptional talent lies in creating a positive and collaborative team atmosphere. With a unique ability to bring out the best in each team member, she cultivates camaraderie and mutual respect. Her leadership style emphasizes open communication, creativity, and continuous improvement, fostering a harmonious and efficient work environment. Geneva’s commitment to excellence not only enhances patient satisfaction but also contributes significantly to the overall growth and success of your practice.

Brianna

Director of Events

As an experienced Director of Events, Brianna is passionate about creating seamless and unforgettable experiences. She excels in managing every detail of our Academies, TCI+, and industry engagements—from conception to execution. Brianna is your go-to for any and all meeting needs.

With a sharp eye for organization and a commitment to delivering the signature Peniche magic, Brianna ensures each event is flawlessly executed and leaves a lasting impression.

Shayna

Virtual Financial Coordinator Consultant

Always ready to offer a helping hand, Shayna brings a wealth of dental experience spanning 15 years, with a versatile background that encompasses chairside and front desk roles, making her well-equipped for any challenge.

Her ability to provide clients with comprehensive advice stems from her in-depth understanding of the entire patient journey, spanning from check-in to treatment and check-out.

Her passion for orthodontics ignited several years ago and has since driven her unwavering dedication. Possessing expertise across all facets of dental insurance, Shayna takes immense pleasure in assisting clients in securing their rightful compensation. Recognizing the pivotal role of financial in an office’s success, Shayna is committed to ensuring a seamless operation. She finds great joy in working on behalf of clients to streamline their financial processes.

Sheri

Senior Consultant

With 25 years in the field, Sheri utilizes her excitement and passion for orthodontics to elevate every office to the next level. She has the ability to quickly assess and identify inefficiencies within office systems, which aids her in customizing and implementing our Peniche programs.

Her innate ability to communicate with people allows her to equip your team with the tools needed to provide a remarkable experience for your patients. With her extensive expertise and multi-faceted approach, she will help every area of your practice to succeed.

Ticia

Consulting Manager

With over a decade of experience in the orthodontic industry, Ticia is passionate about every patient who walks through your door!

Specializing in the New Patient Process and office management, she has an eye for discerning practice and patient needs. Her goal is to empower you and your team by implementing authenticated systems that promote practice advancement, teamwork and, most importantly, happy patients!

Chere

Senior Consultant

Chere possesses a delightful and amiable demeanor, but beneath that exterior lies a steadfast commitment to securing the results our clients rightfully deserve. With more than two decades of experience in practice management, treatment coordinating,  and marketing, her devotion to the success of your practice runs deep. Upon entering any office, Chere brings a radiant smile, a willingness to roll her sleeves up, and an unwavering dedication. Chere’s passion for orthodontics and taking practices to the next level make her an incredible asset.

Specializing in Customer First marketing, Chere approaches everything from the perspective of your patients, all while vigilantly safeguarding the vision and financial well-being of your practice. Her effectiveness in coaching your staff stems from her natural ability to assume the role of a mentor from the outset. Through building strong relationships, she instills trust in the Peniche programs right from the start.

Kristylinn

Administrative Specialist

Kristylinn is dedicated, organized, reliable, personable, and motivated. With her
detail-oriented personality, she thrives on challenges and does her best work in
high-volume settings.

Her experience, professionalism, and proactive demeanor are a perfect match for the “many hats” that she wears as an administrative specialist.

Courtney

Orthodontic Consultant

Courtney is results driven and forever optimistic. She has over 20 years of experience in the orthodontic industry covering all areas from clinical, treatment coordinating, marketing and practice management.

Courtney’s experience transforms practices by identifying inefficiencies, implementing streamlined systems to increase revenue, reduce overhead and grow practice productivity.

Emily

Orthodontic Consultant

To say that Emily thrives in the face of financial chaos would be an understatement. With 16 years of experience in the dental industry, she has developed a passion for numbers and considers the task of reconciling outstanding payments to our providers to be an exciting challenge. Emily’s professional journey has taken her from chair assistant to Treatment Coordinator, culminating in her current role as Insurance/Financial/Dental Coordinator. Throughout her career, she has come to appreciate the importance of maintaining accurate and up-to-date accounts.
Her attention to detail is unmatched, and she am deeply committed to ensuring that our clients’ accounts are clean, organized, and precise.

Sophia

Administrative Assistant

Sophia is a dedicated advocate of exceptional customer service. Regardless of the circumstances, she approaches every situation with an unwavering sense of positivity and enthusiasm. Her readiness to go above and beyond is a testament to
her commitment, and it’s a rare moment indeed when you catch her without a radiant smile gracing her face. With her extensive experience in Orthodontics and her genuine passion for collaborating with her colleagues in the office, Sophia
plays an invaluable role as a crucial support to our consultants. Her dedication to working with others is truly evident in her daily contributions.

April

Senior Consultant

With over a decade of orthodontic experience, April is as motivated as they come.

April’s expertise in treatment coordinating, financial presentation, case management and marketing, in both established and start-up practices, is sure to help your practice grow.

Her enthusiasm for your success will always leave you with a smile on your face.

~ Forever in our Hearts